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Tired of pinheads like March Hinton claiming that the All Blacks are a brand.
This is just dimwitted piffle.
A brand is a consumer good or durable that never changes day in day out, year in year out.
Trying to say that the All Blacks are equivalent is a nonsense that must be condemmed at every level.
The all Blacks are a team of individuals. They dont come out of a tin can like baked beans.
Sometimes they win sometimes they lose.
Real fans stick with them all the way.
They dont need all this faux marketing bullshit to make them change their minds.
Commentators like Hinton are just using the AB's to fill their contracted column inches.
If this is the best that he can come up with then find another job and leave the guys alone.
This is just dimwitted piffle.
A brand is a consumer good or durable that never changes day in day out, year in year out.
Trying to say that the All Blacks are equivalent is a nonsense that must be condemmed at every level.
The all Blacks are a team of individuals. They dont come out of a tin can like baked beans.
Sometimes they win sometimes they lose.
Real fans stick with them all the way.
They dont need all this faux marketing bullshit to make them change their minds.
Commentators like Hinton are just using the AB's to fill their contracted column inches.
If this is the best that he can come up with then find another job and leave the guys alone.
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